F4F Gallery / Founder 014
Founder 014
Leah Crawford
Northern Trails Co.
Palm Cove, QLD · 16.7480° S, 145.6690° E
People & CultureTourismCommunity
What I'm fixing
A coach that drives through town without stopping.
How I'm fixing it
Building the trip out of the town instead of around it.
The work
Product
Route to market for products · Visitor demand
Application
Tourism · Community · Design & story
Current focus
Two new routes and a producer stall program.
Looking for
Local operators · Booking tech · Producer partners
In their words
- What problem are you solving?
- Tourism dollars pass straight through regional towns on a coach and leave nothing behind.
- Who does it help?
- Small operators, growers, makers and the towns themselves.
- What is the innovation?
- Multi-day itineraries built entirely from small local operators, with revenue split published up front.
- What are your barriers?
- Booking systems built for big operators, and inconsistent capacity in small towns.
- What do you need?
- Operators to build itineraries with, and product to sell along the route.
- Would you like to collaborate?
- Yes — makers and growers, I can put your product in front of visitors.
Can offer
- Route to market for products
- Visitor demand
- Story and content
Looking for
- Local operators
- Booking tech
- Producer partners